CRAC

Crac´s first collection imagine a neokitsch post-apocalyptic world at Mar del Plata beach, in Buenos Aires, Argentina. We created characters inspired by the work of Martin Parr, the lady who is enjoying the beach and seems not to care about what is happening around her.
The clothing is remainded of burnt skin and sun spots, the bleached denim and the rusty buttons and eyelets represents the erosion and chaos of the waves while the crossed denim reminds a typical lounge chair of the argentine beachs.
The name of the collection is a play of words between the sunscreen and the typical alfajores from Mar del Plata whose brand name is Havanna, creating our own beach bag with the name on it where the gold foil turn into sand, our signature print is the skeleton of the sea lion of Mar del Plata beach, what was left after the apocalypse.