This collection is a letter to Lahore. The campaign starts with an honest dialogue with the city regarding its changing climate, historical significance and the challenges faced by the creatives who reside and work there.
The city has seen multiple empires rise and fall, reaching the height of its splendour under the Mughal empire.
@colorcodedcrime takes inspiration from all these influences and the city's historical monuments for this collection. It Includes original illustrated prints of diverse hand-painted Nastaliq’s around the city, Mughal fractals and frescoes, and local symbols at markets and shops.
‘The absence of a muse’ is a creative attempt to look beyond the body that wears the garment. The model wears a stark white body suit covering up entirely as a means to
actually, look at the clothes, the styling, the hair, and every little bit of creativity that goes into building a collection.