FORMED IN JANUARY 2012, VIDUR CRAFT
GARMENTS THAT ARE ELEMENTAL,
FUNCTIONAL AND ENDURING.
INFLUENCED BY THE SIMPLISTIC,
FUNDAMENTAL NATURE OF NORDIC
DESIGN AND ITS EMPHASIS ON THE
DURABILITY AND AUTHENTICITY OF
NATURAL MATERIALS, DESIGNERS RAJ
MISTRY AND RICHARD BRAND WORK
TOWARDS THE SAME AESTHETIC IDEALS:
A FOCUS ON FORM, FABRIC AND
WORKMANSHIP IN ORDER TO CREATE
TIMELESS BUT CONTEMPORARY GARMENTS.