the south african jewellery industry has long celebrated a classic design aesthetic that tends to put masculinity and femininity in their separate boxes. today, people are more comfortable with who they are and the lines that were used to shape ideas of gender are being blurred. this is creating a shift towards a society that is embracing gender fluidity and giving creatives the platform to disrupt traditional mindsets and in turn influence industries through innovative designs and the launch of the tshepiso “landing” campaign.