8IGB community clothing's 1st collection wants to take us to explore mental complexity and especially nowadays mental weaknesses through graphic manipulations and a sarcasm. 8IGB uses the logo manipulation of very famous brands coming from different domains to highlights the fact that addictions are hidden behind these desirable and colorful graphics that are there to make us " want it". The brand decided to concentrate on addictions and obsessions that are less explored and are very typical of our time like money, sneakers, chocolate or sex.