Introducing the latest addition to our PUFF BAG collection - the NEW colours perfect for the upcoming seasons.
And what better way to showcase the PUFF BAG than in an ordinary setting, paired with a series of portraits that invite the viewer to continue the narrative?

We set out to capture the essence of the PUFF BAG by photographing it in everyday settings. But we didn't want to stop there. We wanted to invite YOU to imagine the story of the person carrying the bag, and the many adventures they might have with it by their side.