'holy hell' aims to encourage new ways of thinking and initiate discussion by exploring the potential of creating social statements when merging Catholic garments with contemporary fashion archetypes.
The modern archetypes seek to reflect the modern groups or ’faiths’, and are chosen based on iconic status.
As a result, fashion garments are created that can be seen to make the modern uniforms, the suit, the military uniform, the biker jacket, the jeans, and the uniform for American football, into ’holy’ fashion statements.