SHOROOQ COLLECTION BY SALIMA CHAIEB

SHOROOQ COLLECTION BY SALIMA CHAIEB

“Shorooq”, in Arabic, literally means “Sunrise”, one of the most impressive miracles of nature we can ever witness. It’s a powerful force capable of warming our hearts even in the darkest times. It inspires, it renews, it gives hope.
While we are very much in the midst of a global pandemic, the arrival of warmer days combined with the easing of national lockdown restrictions has given a glimmer of hope that we can start to get back to socialising. And after more than a year of casual stay-at home attire, the need for a chic easy way of dressing becomes more essential than ever.