Inspired by the aesthetics and lifestyle of American housewives from the 1950s – their eye-catching, subtle, romantic silhouettes, external fragility and inner freedom and power – we couldn’t help but fall in love with them.

By learning more about their lifestyle and habits, we found they had to make great sacrifices in order to become independent and equal to their men. These fragile-looking personas smoked like factory pipes, desperately trying to fight for their rights.