THIS PROJECT ‘GOING DUTCH’ IS ABOUT THE COMMODIFICATION IN THE DUTCH TOURIST SPOTS. NETHERLAND IS FREQUENTLY THE TARGET OF NOSTALGIC FANTASIES, WHICH OFTEN RESULT FROM CLICHÉS OF WINDMILLS, TULIPS, CHEESE, SEX AND DRUGS. AS RESIDENTS OF THE NETHERLANDS, WE RARELY COME ACROSS THESE THINGS, AND THEY DO NOT SEEM TO PLAY AN IMPORTANT ROLE IN DUTCH CULTURE. THIS CONTRADICTORY EXPERIENCE MEANT THAT WE HAVE BEEN GONE LOOKING FOR THESE CULTURAL CONSTRUCTIONS IN CONTEMPORARY DUTCH LANDSCAPE, AND SITUATIONS IN WHICH IMAGE ARE INFLUENCED BY THE STEREOTYPICAL IMAGE THAT FOREIGNERS HAVE OF NETHERLANDS.