“Samsara” is a stage clothing collection. The aim of this collection is to apply the knowledge of identity creation strategies to design attire, which balances the stage identity with the stage activity. If designed improperly, stage costumes can cause a negative attitude or even provoke mocking. To avoid this, it is necessary to take a better look at identity creation techniques and at stage clothing as its auxiliary indicator. My collection is designed to help dancers to create a stage character, to stress their individuality and to express the unity of costume and the dance itself.