British fashion house Muubaa London shot AW23 Womenswear & Accessories campaign in the Sahara Desert, Marrakech.

The campaign follows the compelling story of a protagonist and her conscious decision to take destiny into her own hands. Cut off from society she learns to utilise the Earth's natural materials and fend for herself. Undergoing a journey of self-discovery, she remerges into civilisation. Empowered, she can ride out any storm that comes her way.