When I first came across Marshall McLuhan's famous phrase, "the medium is the message," coupled with the concept that the loss of identity drives people towards nostalgia, it instantly resonated with me. I began to ponder about how nostalgia can serve as an escape and a means to find solace in our memories and imagination. It dawned on me that we do not necessarily feel nostalgic for things we remember, but for things we have lost, and it's this feeling of loss and time that shapes our nostalgia.