At the time we were struck by the way that higher establishment exploits and controls us. London is becoming uninhabitable for people on a creative sector wage – like they're trying to kill our character. Theres a mismatch between the actions that institutions demand of us, what we have to do to survive, and our individual desires. We wanted to look into this idea of the two opposing forces – and then try to find a way to combine them, to find a middle ground that wasn’t so rebellious that it would be brushed away as extreme, but also to do something disruptive enough.