Max Zara Sterck’s fascination with dance and movement was the main inspiration behind her SS21 collection - MOVIP. Rather than following trends, her designs follow the body and incite a natural sense of timelessness.

She decided to call it MOVIP which is an amalgamation of the words MOVEMENT and HIP.

When observing people in motion wearing her creations, the designer discovered that the movement of the hip defined the shape of the pieces.