When you see the collection, you might think: Does the world need yet another pair of jeans and a denim jacket? For that you can say - it might or it might not. Reality is, that it’s not what this is about! It is about the fact that sometimes, we have an idea of what reality is, and what we believe is valuable. Only when it gets torn apart, we stop, think and begin to understand what our values really are, what we stand for and what we believe in.