Picking up on an art installation they did together a few years back, Brody developed a special Masha Ma font for Spring ’14. He transformed letters into organic patterns that Ma used on a signature white dress, for example, or as details on more practically minded daywear. “It’s a way of showing that luxury is not only the fabrics, it’s the thoughts behind it,” explains Ma. A couple of other cases in point: a dress that looks like embossed leather, but is actually laser-cut, foil-covered lace, and a textured jacket whose fringe is made of cassette tape (“we found it on eBay.