Jeans Addiction – Our therapy for a healthier relationship with fashion

In a world of fast fashion and relentless trends, the overproduction and wastage of materials such as denim have reached alarming levels.

our collection aims to show it is actually possible to break free from this cycle and embrace a more conscious approach to fashion.

It is no secret that the production of a single pair of blue jeans consumes a treMendous amount of water, up to 10,000 liters or 2,600 gallons. This excessive water usage has a significant impact on our environment.