the 9th HI ON LIFE collection, H.O.L 2.0.9, is a tribute to nostalgic childhood memories from the swedish countryside. the collection theme is built around a thrifted roll of vintage cotton cloth, featuring a rooster, pumpkin and flower bouquet, something granma could have had as a table cloth. Around this a farm-romanic theme is created fused with sporty details and streetwear silhouettes into a flirty, fun and comfy collection. this is also the first collection ENTIRELY made in sweden due to corona virus circumstances and travel restrictions.