For the H.O.L 2.0.5 collection HI ON LIFE teamed up with Smutsiga Södern (Dirty South) for the print ”Grace <3 Dolph” which the collection is built around, in addition to African prints and shiny satins. Smutsiga Södern is a multitalented graphic designer, nomad and doer, inspired by the dirty industrial areas alongside Norra Grängesbergsgatan in Malmö and the glitter and glam in the queersauna at Själlandsgadebadet in Copenhagen.
The H.O.L style could be described as street couture with a fusion of scandinavian clean cuts and african bold prints and applications.