Living Cool - the name of Moe’s SS18 collection and the direct inspiration for the collection. Emanuele D’Angelo’s photo series about the lowrider culture in LA, Baby Let’s Cruise”, sat the mood and vibe for the collection - cool, self assure, relaxed yet dedicated. Moe keeps focussing on reinventing classic staples, adding edge to the formal wardrobe, presenting exclusive styles in a new, fresh context. Wanting to provoke and create attention.