LA MUSA is an aesthetic of modern muse. The term «muse» has been later used for women that moved artists to progress with their poetical attractiveness throughout centuries up to today. Character of an inspiring woman absorbed the cultural and intellectual legacy and transformed into contemporary woman, living in a big city that is appealing both intellectually and aesthetically. Nymphs no longer live in forests and seas, they moved to metropolises and animate them. So LA MUSA is a concept of a new Woman.