The Primal Rush collection encapsulates a captivating and dynamic aesthetic that finds its roots in the mesmerizing ebb and flow of ocean waves. Inspired by the primal forces of nature, this collection embodies the fluidity, energy, and awe-inspiring power of the ocean, resulting in a truly remarkable and evocative fashion experience. Each design within the collection echoes the rhythmic movement and graceful curves of waves, inviting wearers to embrace a sense of vitality, freedom, and connection with the natural world.