The imagery of 1950s abstract expressionism investigates and focuses on emotions, meditation and momentary subconscious imagination. Mark Rothko, Mark Tobey, Barnett Newman, but even more so the life-work of Franz Kline, famous for the composed alignment of Asian calligraphy, had a substantial impact on the designer. Kline created a more clinical geometric trend derived from the art of emotions and gestures. The feature of geometry is the alignment of horizontal and vertical lines - sometimes evenly, sometimes haphazardly.