I tried to incorporate a humorous approach, creating inside jokes and gimmicks within the clothes and designs that would make the consumer laugh. This idea of using humour in my design process stems from looking into Duchamp’s readymade series and his attitude towards his work, one which I can relate to. Following on from this hand in collection, I created a concept collection based solely on Duchamp’s Fountain, using the shape of the urinal to create exaggerated silhouettes and designs.