Porifera A / W 2014 Mercedes Benz Fashion Week Joburg 2014

Porifera A / W 2014 Mercedes Benz Fashion Week Joburg 2014

Porifera communicates as a clean minimalistic menswear collection.

Porifera being the scientific name for a sea sponge

plays off as the main concept behind the collection;

where garments are constructed out of a thin brushed foam textile

bringing the collection into a moulded state.

The transition of a living soul into a dried state

was a characteristic of the sea sponge that intrigued

the tangibility of the garments;

the garments being textured and smooth,

resembling both the living state and the ‘death’ of the sea sponge.