"THINGS FALL APART" AW20/SS21 CAMPAIGN

"THINGS FALL APART" AW20/SS21 CAMPAIGN

IN COLLABORATION WITH NIGERIAN SHOE DESIGNER MALIKO & MUA WENDYSTUDIOXOX

“THINGS FALL APART” PAYS HOMAGE TO NIGERIAN AUTHOR CHINUA ACHEBE. THE COLLECTION CELEBRATES THE IDENTITY OF A COLONIAL CULTURE IN A POST-COLONIAL NIGERIA. ROMANTICISING THE AFRICAN PAST AND BRINGING THE HISTORY OF NIGERIA INTO MODERN EXPRESSION; ELOQUENTLY FUSING IT WITH THE SOCIAL, HISTORICAL AND CULTURAL SITUATIONS CURRENTLY BEING FACED IN MODERN AFRICA. THIS COLLECTION EMBEDS THE BRAND IMAGE OF TRANS-CUTURALISM WHILST STILL EXPRESSING ITS OWN NARRATIVE.