The collection is inspired by the artist Joseph Kosuth. Kosuth is one of the pioneers of conceptual art and his work has a big part in changing art in 1960s. These changes have contributed to the acceptance of art that relies on a direct view, without images or any traditional media. Detecting the role and meaning of language in art as well as direct and pure presentation of the same. The idea is to literally describe what is going on at the clothes, from the materials themselves, the way they are worn to their finish.