The brand aesthetic is a symbiosis of minimalism and extravagance. It links sharp lines with artistic elements and unusual, surprising textures.

Every collection begins with a canvas that sets the color scheme and story line of each season. Inga-Lena’s paintings, like her designs, are captures of memories.

With attention to subtle detail, the collections blend endurable cottons with soft silks which visualizes the co-existence of femininity and emancipation. The looks are seemingly effortless for the independent woman who is conscious of her identity.