THE COLLECTION IS INSPIRED BY THE CULTURE OF THE RUSSIAN NORTH, WITH ITS IMAGES AND MOTIFS DRAWN FROM POMOR FAIRY TALES. THE DESIGNERS DO NOT DIRECTLY QUOTE ELEMENTS OF FOLK COSTUMES BUT INSTEAD BORROW THE PRINCIPLE OF COMPLEXITY IN THE COMBINATION OF TEXTURES AND COLORS, AS WELL AS THE FREEDOM OF THE CUT. THEY FIND INSPIRATION IN THE BOLDNESS WITH WHICH PEOPLE IN ANCIENT TIMES APPROACHED THEIR APPEARANCE, BELIEVING THAT SUCH EASE IS EXACTLY WHAT MODERN INDIVIDUALS NEED.