THE VERY FIRST COLLECTION OF HӖRACHA BRAND WAS INSPIRED BY JAPANESE CULTURE. "WE WERE READING JAPANESE POETRY AND ADMIRING UKIYO-E. AT THAT TIME, WE WERE ALSO IMPRESSED BY JAPANESE FASHION DESIGNERS. WE WERE EXCITED BY THE SIMPLICITY OF THEIR CUTS AND THE MINIMALISM INHERENT IN THEIR CREATIONS", THE BRANDS CREATIVES EXPLAIN. EMBROIDERIES BASED ON ANTIQUE BOTANICAL BOOKS WERE CREATED FOR THE COLLECTION.