What It Was Like to Have a Litigation with Abercrombie and Fitch as a Small Fashion Brand?

What It Was Like to Have a Litigation with Abercrombie and Fitch as a Small Fashion Brand?

When Netflix‘s new documentary came out, White Hot: The Rise & Fall of Abercrombie and Fitch, more and more people came forward to testify against Abercrombie and Fitch and gave evidence.

But fewer people know about how A&F invades other small fashion brands by filing multiple litigations. [See Related Article: We Won the Trademark Lawsuit with Abercrombie and Fitch] These time-consuming and costly litigations have become a deadly attack on those small businesses. It was a hard time, taking us almost two years to get through the whole process of trademark opposition.