AW24 IN PROCESS...

AW24 IN PROCESS...

My hand is the extension of the thinking process – the creative process. Tadao Ando

This season, we decided to reflect on the creative process: What is it, what does it stand for, what makes it unique and what makes us humans?

The act of creating is so much more than the final product, but a journey of constant conflict and surpassing. To improve and create something new, is what drives us every day.