the clothing statement of the asimilar collection works as a metaphor of accumulated conformity, influencing the people’s judgment. their opinion is subliminally controlled and changed to someone else’s gain (hoaxes, fake news, disinformation). the inspiration taken from the movie they live (1988, john carpenter) illustrates the chosen concept and at the same time leads the clothing development process. the collection consists of 18 different silhouettes and works with selection of denim pieces, bearing its main concept.