"Hysteria is a medical condition or general state of extreme fear and panic. When hysteria sets in, people tend to behave out of control, they may become violent or have difficulties perceiving reality. " Francesca says. The Isteria collection came about as the result of designer’s past issues in managing her emotions during a troubled time in her life. Francesca set out to translate the experience into a tangible product, and in doing so expressing her emotions through something concrete.