Collection Frank Who?! has two main concepts. One of them is based on architectural structures while the other empowers women in business world. Architectural structures used in this collection are reinterpreted from Frank Gehry's work such as Walt Disney concert hall and Museum Guggenheim. Shapes, structures and philosophy can be seen in classic coats, cloaks and suits. Some of them are quiet meticulously implemented in horizontal cuts in order to avoid darts and to keep the fit of the garment while other explore laws of static and dynamic in voluminous forms.