Given the current situation, we worked and re-worked the brand's image and identity, allying it with the utopian freedom from the 90's Raves.

The main concepts are the freedom of expression to be and dance in community.

The very idea of reworking the camping tent as textile protection, dome or portable habitat makes perfect sense in this moment of social isolation.

In this way, we worked on the two antagonistic concepts, finding points of union that become the final image.