THE PARADOX OF PAIN SS18 is a contemporary womenswear collection inspired by the witnessing of pain and reinterpreting it into an art form which is not merely a bodily experience. The feeling of pain is the aim of life that ultimately proves the existence of a human being. This collection conveys the message of witnessing pain practices the process of adaptability for bringing the pain threshold to a higher degree that one could eventually embrace the agony and view it as a norm.