At an unprecedented and overwhelming magnitude, gender distinction is extensively smudged, blurred and challenged. Inspired by a novel, Brideshead Revisited, DEMO. crafted an adaptation and lethal concoction of its signature artistic flair of contemporary classics, the temperament of a British aristocracy and the tailoring style peculiar to the classical noble. Completing the DEMO. Spring Summer 2017 menswear collection is an emphasis on details and the bold finishing touch of sienna, subtle nuances of blue and velvety texture alongside with the familiar monochromatic colours.