Derek Chan wants to express DEMO.’s brand concept fully through this presentation. As a brand dedicated to creating “contemporary classics” inspired by the 1940s and 1950s, DEMO. features a softer masculinity and modern elements such as waterproof fabrics and bold colours, giving classic designs a new twist. Iconic fashion looks are playfully recreated. The mismatch between the nostalgic setting for the presentation and life in the 21st century offers an interesting glimpse into DEMO.’s brand concept.