The world looks to the West, the promise of belonging seen in the smiling faces of the advert families and all of the possessions they’ve afforded themselves. But the further we come, the further the ideal hangs before us. This unobtainability is the intention of a market set on endless growth. Calculated consumer values help them create ticking time bombs: first hooking us with practicality, just as the product deems itself obsolete. As industry looks to the future, who is left with the past? Our exported problems land in the laps of those least accountable, least equipped.