Designer unknown is an experiment in which etiennecootjans explores the concept of co creation. the brand serves as a platform which fully incorporates the assets of musicians and contemporary artists. this platform allows each creative party to freely interpret the many aspects embedded in the products of etiennecootjans​. this in turn elevates their exposure, as the work is distributed through all fields of creativity involved. in an industry where nepotism still plays a big part, this method can put the focus back on talent, instead of renown.