Soft Power is the unexpected yet so obvious reflection of a woman’s versatile character. Combining both the sweetness of her heart and the strength of her will, this Fall/Winter 2019-2020 collection is a tribute to femininity in its more diverse features: pink, camel and grey colors to celebrate softness; silk, tulle and vinyl fabrics to enhance femininity; metallic shades, pleats and leopard prints to affirm originality. This new collection marks the beginning of a new phase for the brand: the #CheymaGirl has risen, both in maturity and confidence. She is now a #CheymaWoman.