“Red Riding Hood is the wolf “
The female figure has long been portrayed as one dimensional, starting from the early fairytales promoting morals of either “good and beautiful” or “evil and ugly”. However the cute culture boom in Asia has long changed this. With anime like Pretty Guardian Sailor Moon, females can feel powerful and cute at the same time. Cuteness on the surface comes across as vulnerable and innocent yet many females use this to their advantage, resulting in gender role reversal. This collection is a manifestation of insidiously cute female empowerment