The impetus was an exhibition at the Tate Museum in London by Paull Neagu. He believed that art could be conveyed and perceived not only visually but also by touch. You can play with it. Many of Paull's works were related to the human form, using organic, cell-like motifs.

“That is why the collection is full of shapes and structures, created by puffed knitted sweaters, hyperbolized folds, square-shaped slits and prints, - says brand’s designer, artist AnastasiYa RozAva, - we selected a combination of fabrics specifically to evoke a variety of tactile sensations.”