BY ARYA is a luxury prêt wear label built out of India. A designer brand with substance & emotion, and heritage & feeling. BY ARYA is a potpourri of nostalgia, fables, and memories wrapped into one. All told by my mother growing up. Having been raised across the globe, understandings of our rich culture and heritage came from the tangibilities, idiosyncrasies, and tales that were chips of our family pieced together. Every collection embarks on the odyssey of exploring Indian culture through the lens of a diaspora persona.