Tupi or not Tupi, that is the question. Arredá seeks the essence of brazilian fashion - linking new technologies, history and culture - seeking out through experimentation what truly is to be brazilian without, however, falling into pre-established paradigms. Thus, the imaginary surronding the caipira culture (the way of living of the communities in São Paulo countryside) is translated into the realm of palpable, wearable, through the confluence between digital stamping and 100 percent natural fabrics and supplies, with raw cotton being the main material. Arredá is about being.