The notion behind the A-Collection was to take the basic and notch it up to the A-grade. We focused on the very basic staple in every woman’s jewelry box – the hoop. Not only are we upping our hoop game, we are defying every stereotype of the hoop. Who says they have to be round? Who says they have to be one-dimensional? Who says they have to be one color? Smash those stereotypes! Bring your A-game! Hoop it up!

I am dedicating the A-Collection to my beautiful son Aaryan. His dedication and passion for hoops inspires me to raise my hoop game.