Fika is a Swedish way of life that means to slow down and enjoy coffee and cake with friends. It means to pause and
escape to refresh.
When was the last time you made time for ‘coffee and cake’ with friends? This break refreshes the mind and strengthens
relationships. It is a moment to dress comfortably, to socialise and catch up with friends and loved ones.
Taking inspiration from this Swedish culture, we decided to indulge in simplicity and focus on easy, nonchalant silhouettes