ALEXANDRA GROOVER AW10 COLLECTION

ALEXANDRA GROOVER AW10 COLLECTION

This Sunday February 21st, London designer Alexandra Groover unveils her eagerly awaited third collection at WeKnowWhatYouDidLastNight at 20 Beak Street. Striking out with a new independent London Fashion Week venue, the presentation is part of an exciting creative venture with fashion and events photographer Christopher James of WeKnowWhatYouDidLastNight.com. In keeping with her natural influences and signature monochrome palette, Groover’s latest collection is entitled Encre Noir (French for Black Ink), a reference to her inspiration of octopi.